Vaviking is a New Zealand based infant formula company with a focus on export to the Chinese market.
The brief required us to create two websites - both for the English speaking and Chinese speaking markets. Both sites required a slightly different look and feel to strategically target the two different audiences accordingly.
The NZ based site we delivered, took cues from the packaging design and was a aesthetically playful and visually memorable design to cut through what is a cluttered market. The Chinese site used a more traditional aesthetic and incorporated a variety of social media, videos and a 'moo code' allowing user to find the source of their milk powder.