When looking through facebook or twitter you spot something that catches your eye with a link taking you to said excitement, you click on it, waiting for it to really hit you and…. Home page.
Something must be wrong, it still says home page, you can barely read it! You’re peeved, and tell yourself you’ll visit later but you forget to.
What if that content could have changed your life? As a business owner or content creator you cannot allow these things to happen.
Now, what if we told you that by not having a mobile-friendly website, Google would lower your site’s SEO ranking?
What if Google told you that not offering consumers a mobile-friendly version of your website or misconfiguring that site would result in a demotion within their search rankings?
Well, if you haven’t heard yet…Google just did that very thing. Google is putting mobile users FIRST.
To make matters more interesting, not only do Google want you to have a mobile responsive site, they want it to be fast. 74% of users will wait 5 seconds for a page to load on their mobile before abandoning the site. We also know that 71% of mobile browsers expect web pages to load almost a quickly or faster as web pages on their desktop computers.
As per Google you should:
- Make the mobile web faster by reducing the number of requests and amount of data transferred.
- Use Google PageSpeed Insights to check your site for page loading issues.
A lot of videos just aren’t playable on smartphones. Google recommends using HTML5 standard tags to include videos and avoid content formats such as Flash that are not supported by all mobile devices. Offering a transcript is also a highly effective solution to be safe.
We highly recommend you do an audit of your own site to identify if you’re making these common mistakes. Obviously if you don’t have a mobile website yet you should start there.