Redfire Digital is a strategic agency with some heavy weight experienced strategists & thinkers.
Once we have a robust strategy in place, we then go to the drawing board to deliver kick-ass creative that will deliver on your campaign and needs. We will help you transact, engage, communicate, measure and grow with customers on any digital marketing platform.
The key elements for developing an effective digital strategy includes; Planning, Creation, Deployment and Evaluation. Each of these stages overlap into the next to deliver a coherent digital campaign. Combined, they deliver an ongoing digital strategy as the audience and brand perception evolves.
Determine aims and objectives, brand background, audience by segments and audience location.
Design and Build campaign elements and channels, Planning and establishing deployment routes.
Building the campaign timeline, Delivery, Sampling and Recording of salient information.
Evalauating KPI’s, fiscal achievement, reviewing engagement.
A mobilised website or “responsive website” automatically formats content and layout to suit the electronic device that is being used ensuring readability – whether it is a smartphone, tablet or desktop.
Don’t be in danger of Google lowering your site’s SEO ranking. Mobile users are given priority as the digital world continues to grow.
We are specialists in responsive web design – take a look at our recent work with Context Architects, Bundy Juice, Market Place, and Julian Lofts or play with the sizing of our website and you will see how the content formats to the screen size.
Social media helps enhance a brand’s potential, create customer dialogue and develop loyal customers. It can help drive additional traffic to their website, grow their database and spread their message cost effectively. Our team of dedicated social media experts can take brands from any industry and regardless of their size can breathe life into their social media campaigns.
Redfire Digital will not only develop a social media campaign or establish a profile but can help you manage your social media activity. For example, Redfire Digital can write content for Facebook or Twitter, develop Facebook apps, manage customer dialogue, run competitions, grow Facebook “Likes”, create Pinterest walls or develop blogs for your business.
BRAND STRATEGY. DESIGN. COMMUNICATION.
Online catalogue and e magazines
Online marketing campaign
Internet marketing campaign + microsites
The Tanoa Group operate a chain of 11 hotels throughout the South Pacific. They came to us with an immediate aim of increasing occupancy in their Queenstown Hotel - Tanoa Aspen during the low season. We developed a full digital marketing strategy that paved the way for us to execute a campaign on various platforms including Microsites, Facebook, Twitter, Email Marketing, Google Adwords, and Grab One. We developed a marketing campaign - "Queenstown , here we come" around the destination. This focused on four target groups that would potentially travel at different times of the week , and hence meet our objectives of higher yields and occupancy. The campaign resulted in significant uptake for room booking and we also increased their social media profile and likes by over 250%. Subsequent campaigns were developed for Tanoa Tusitala (Samoa) and Bay Of Islands with great success.
Online marketing campaign case study
Savar is a Premium Natural Skincare Company that started out as an online ecommerce model.
Challenge We were working with a new skincare brand that was entering a very competitive market. Our challenge was to develop an online model that reached a global audience. Like any ecommerce site, a key objective was to generate site traffic and from there to convert shoppers into buyers. We had to build brand awareness, get sales and get brand advocates to spread the word. The website design was critical, given the competitive landscape we were entering. And likewise, the user experience and payment gateway had to be functional, seamless and efficient.
Solution We used Magento ecommerce software to design and develop a comprehensive online solution. We customised and integrated four stores into one back-end management system so it was easy to manage. This included a USA, UK, AUS and NZ storefront, where each site was specfic to the audience. The website was enhanced with GEO IP tracking so it automatically picked the country you were in and showed the appropriate website.
Once the site was established we developed campaigns to drive website traffic. This included: A blog, Google adwords, Facebook and Twitter Profiles, Facebook advertising, Digital Advertising, E-Newsletters, Database acquisition, SEO, Link building and Facebook Apps.
Digital marketing campaign
PAL, is New Zealand's leading manufacturer and supplier of painting and decorating tools. PAL's distribution and sales channel is b-2-b so key to their digital strategy was to support their retailers as well as be a source of information for consumers wanting tips and advice when painting and decorating. Challenge: Design and develop a digital marketing strategy and platform that was effective for communication to both retailers and consumers. Solution Given we had a wide audience with different needs, we developed a strategy that included using many different digital media platforms that would be both informative and engaging with all users. For Business: The PAL website was designed to be very functional. We designed and loaded Digital Flibooks and Catalogues so retailers could easily browse an online catalogue, print specific pages, or share the page. This interactive media increased readership and also saved significant printing costs. We also added, customer specific product catalogues, staff training modules with online testing, store e-newsletters and online customer surveys. For Consumers: Our strategy was about being a reliable and helpful source for DIY painters and decorators. We developed an i-Tunes app, QR codes for painting tips, Online Customer Surveys, YouTube Video's for painting and decorating tips, Facebook page and digital online flipbooks.
Demystifying the architectural process
Context Architects is medium sized architectural firm with branches in both Auckland and Christchurch. They approached Redfire with the need to revitalize and reinvigorate their existing web presence.
The brief required a responsive, mobile friendly site with a high level of detail and customization specifically for mobile devices. The site needed an image intensive portfolio section to showcase their works and also a variety of additional features such as the ability forward case studies via email, to host interactive flip-books and a client login area. The design needed to reflect the Context brand in its look and feel.
Our solution provided all the required functions in a digital package which clearly communicated the Context brand and gave the user a visually immersive experience. The highly responsive nature of the website build allows any user to engage on any platform, and the image rich design gives the user a strong insight into Context's capabilities and award winning works.
A clean and responsive corporate digital solution
Long time client Reddy Group is a successful, entrepreneurial privately held family business with a diverse global portfolio. They approached Redfire to redesign and built a new website in keeping with their new brand which had recently been developed.
The brief required a fresh new look and a clean corporate style which reflected contemporary web design. The site needed to be responsive and needed to quickly and clearly communicate the Reddy Group values.
The delivered result has provided Reddy a strong web presence that clearly communicates their brand on any digital platform.
A fun & fresh responsive website
Queensland based beverage company, Bundy Juice had just undergone a branding and packaging refresh but did not currently have a web presence. They approached Redfire to design and build their new website.
The site needed to be simple and carry the newly design brand. It needed to display the Bundy product range and stockists.
The outcome was a brand bastion which showcased the beautiful new packaging and emphasised the crafted and high quality nature of the product. Small graphical details and sumptuous photography brought to life the flavour of the juices while still maintaining a highly functional and versatile web experience.
A modern, responsive website
We recently designed and developed a fully responsive e-commerce website for Diabetes NZ – Auckland Branch. This not for profit organization needed a refreshed website to work with all modern viewing platforms - smartphones, tablets and computers.
Under Tony McNeight’s creative direction – Redfire designed all creative elements including the brand, marketing and promotional communications, advertising, digital strategy, digital assets, website design and development, and social media campaign. The installation, consisting of 59,000 (Number of New Zealanders killed or wounded in WW1) specially minted red metal discs are to be placed on the ground to create a giant poppy shape. These discs will make up a giant poppy 40 metres in diameter making it the biggest poppy in the world.
Brand strategy and marketing campaign
Harvest Natural Foods owns Market Place, a major supplier to New Zealand’s supermarkets supplying a wide range of nuts, dried fruits, grains and confectionery for bulk bins and grocery. Harvest needed strategic direction with their offer. Traditionally this segment was unbranded and sales were stagnating. Redfire researched the market, uncovered opportunities and set the brand marketing direction going forward. Key to this category was innovation for both product and marketing channels. Redfire created the name and brand – Market Place, then designed a visual story to add personality, brightness and colour to make the eye catching point of sale pop! We wanted to appeal to the household shopper and convey freshness, quality and taste.
Responsive website and Brand identity
Dual multi-language sites for new infant formula brand
Vaviking is a New Zealand based infant formula company with a focus on export to the Chinese market.
The brief required us to create two websites - both for the English speaking and Chinese speaking markets. Both sites required a slightly different look and feel to strategically target the two different audiences accordingly.
The NZ based site we delivered, took cues from the packaging design and was a aesthetically playful and visually memorable design to cut through what is a cluttered market. The Chinese site used a more traditional aesthetic and incorporated a variety of social media, videos and a 'moo code' allowing user to find the source of their milk powder.
WORK READY, WORLD READY
BRAND STRATEGY. DESIGN. COMMUNICATION.
When looking through facebook or twitter you spot something that catches your eye with a link taking you to said Read More
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